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At the first stage, we attract the attention of the client, we do everything possible so that he draws attention to us. On the second, we create interest so that the client wants to study the entire text.
Next, in the third step, we generate desire through the presentation of benefits and benefits. And the final stage is calls to action.
Here is a short description of the AIDA model without liters of water. In order not to inflate this article, I'll just give you a link to our detailed material with examples.