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Something that would set Cloudways apart from other hosts is to give customers the tools to create a fault tolerant solution. A lot of the parts already exist externally, but there are components that have to be done at the hosting level such as database replication.
There are a lot of unhappy customers at other hosts (e.g. shared hosting) because those hosts do not engineer their networks against DDoS. And this is a huge opportunity for Cloudways to gain customers.