I know you have git web hook and git deployment via a pull but I would love to see more functionality here. For example Envoyer.io and runcloud.io offer no downtime full pull with ability to run commands such as composer update. Also to be able to store say 6 versions of recent pulls.

You could have a releases folder and a current folder with a symlink to the latest release. This would enable the new website to only go live one full set of files and commands have been executed before updating symlink. Also enables you to go back to an older version incase of a mistake.

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Hi..
I love Cloudways UI..
And one of the things I found very handy was the staging functionality you offer (+ the recently added option to select tables).
Nevertheless, I have to say that I tried 2-3 times to create a staging site for a Woocommerce project ..and all of them I failed to successfully push changes back to the live site, without messing up the purchases/orders IDs.
During a 2 week staging period for testing and upgrading ..the live site had new sales and Orders (and incremental ID order) which I had to maintain.
The database tables to exclude (or include) to successfully import/export orders for WooCommerce are so vaguely stated ...that it turned out to be a nightmare pushing changes made on the staging site back to the live site, while keeping the Orders and their IDs the same.
The reason is that test Orders made on staging site, change the incremental ID stepping on the database - if I communicate this correct - so order 'John Doe ID #11' on live site before pushing changes, becomes 'John Doe ID #15' on the live site after pushing changes + importing orders (using XML import/export plugin).
in short, the only solution I can see to do this properly would be to know exactly which tables (related to WooCommeerce orders) to exclude when pushing changes back to live.
It would make it even more a breeze to magically have an optional filter available when pushing changes through CW panel - to push changes without affecting the related WooCommerce tables.
So, either by documenting it better or by adding a magic button ..would provide a better experience for your e-commerce customers.

Since you are always making Cloudways better by providing solutions to your end-users ..this could be another area that has space for improvement – for an improved e-commerce hosting experience.

The cpanel currently accepts configuration values for SMTP that get carried through to postfix (or whatever), but do not allow us to set a custom From: header. As a result, nearly every SMTP relay will reject the message.

Workarounds include generating email from PHP (usually via PHPMailer) or on the command line using mail -r "from@example.com". However by default, without any workaround, email generated by the system (such as using the MAILTO= in a crontab) will simply fail.

I've not encountered a server stack before that takes in SMTP configuration for the server but fails to take in all values needed to actually deliver system-generated outbound mail without a workaround. It seems like it would be a useful baseline for the stack that outbound mail works "out of the box" at the OS level.