Cloudways must partner with Cloudflare to give user accounts the option to sign up their application on Cloudflare right from the Cloudways platform. The main idea behind this is so that the Cloudflare services can be utilized to set up domains to propagate through Cloudflare without changing the Nameservers. This setup only requires 2 CNAME entries.

Providers like SiteGround, Bluehost, etc have partnerships that have this feature. Without this feature, we would have to sign up for the Business plan on Cloudflare that costs $200 per month. There are also various other benefits that come with this integration